Transforming an Iconic Fashion Brand into an e-Commerce Leader

Iconic Australian fashion brand, Sacha Drake, have taken the women’s fashion industry by storm with their inclusive variety of style and high-quality clothing designed to empower women of all ages and shapes to feel more confident and identify their personal style.

Sacha Drake Have a New Style

Sacha Drake were seeking a dedicated team of digital marketing professionals that would work on both a proactive and concurrently reactive basis to suit the needs of their business, facilitate new design drops, seasonal changes and provide complete transparency as their trusted advisors. The marketing team at Sacha Drake came to us with a concrete understanding of who their target customers are, their brand value and content strategy. TheHypeSociety set a goal of successfully migrating all content, video management, ad placement and funnel development marketing work over, giving the Sacha Drake team the time and energy to focus on larger brand and business opportunities.

Campaign Goals

Awareness

TheHypeSociety’s expertise in digital marketing and social media management significantly enhanced the Sacha Drake brand visibility. The thoughtfully curated campaigns not only attracted the target audience but also expanded reach to new demographics. The continued focus on revenue growth through the digital marketing strategy saw an increase in revenue over 20% YoY.

Drive sales

TheHypeSociety’s commitment to delivering measurable results is commendable. Their analytical approach allowed us to track the success of each campaign, providing valuable insights for future marketing initiatives. We witnessed a notable increase in website traffic, engagement on social media platforms, and, ultimately, in sales.”

Success

Sacha Drake has been working with TheHypeSociety team for over 2 years and have continually seen up to 10X ROAS from paid media and consistent growth with organic search traffic and revenue.

Campaign Results

A Sparkling Future for Fashion

As the digital marketing migration from Sacha Drake to TheHypeSociety took place, our team had a moment to reflect on Sacha Drake’s overall digital strategy and we were able to provide a deeper insight into untapped potential for their business in the future. Through a combination of the migrated channels and our suggestions, the Society implemented a strategy based around SEO, Google Ads (PPC) and Paid Social Media marketing.

The results we’ve been able to drive for the Sacha Drake brand in their first 6 months with TheHypeSociety have been nothing short of successful – seeing increases across their online performance and in e-commerce revenue, our team continue to raise Sacha Drake into uncharted territory where strategies align and transparency is key.