Cazinc The Label Wins the Hearts of the Internet
Melbourne-born designer brand, Cazinc The Label, creates timeless, functional and stylish wardrobe pieces for every woman, in every stage of life.
Cazinc The Label Found the Perfect Ensemble
A young fashion business with so much to offer meant that a dedicated team of digital marketers was what was necessary to continue monumental growth and success in a saturated market.
TheHypeSociety was an obvious choice for founder Caz Rowland as she scoured through agencies, looking for a true partnership that the brand could strategically align with and provide aggressive growth opportunities for her unique designer brand.
Campaign Goals
Awareness
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Drive sales
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Sentiment
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Campaign Results
218%
INCREASE IN
UNIQUE PURCHASES
139%
INCREASE IN
PAID SOCIAL CTR
678%
INCREASE IN
PPC CONVERSION
27%
INCREASE IN
WEBSITE SESSIONS
520%
INCREASE IN PPC
CONVERSION VALUE
58%
INCREASE IN PAID SOCIAL
GOAL COMPLETIONS
218%
INCREASE IN
UNIQUE PURCHASES
139%
INCREASE IN
PAID SOCIAL CTR
678%
INCREASE IN
PPC CONVERSION
27%
INCREASE IN
WEBSITE SESSIONS
520%
INCREASE IN PPC
CONVERSION VALUE
58%
INCREASE IN PAID SOCIAL
GOAL COMPLETIONS
Fashioning the Perfect Strategy
Cazinc The Label had previously tried their hand at Paid Social Media advertising but it was clear from the outset that the growth that was hoped for through social media attempts.
TheHypeSociety took to social platforms to instigate a complete overhaul and strategy pivot away from previous Social Media Advertising strategies and provided the team at Cazinc The Label with a comprehensive audit and new plan to move forward and generate eCommerce growth and revenue.
Steadily aligned with the Social Media advertising and it’s full funnel strategy, Google Ads began to position Cazinc The Label in front of any customers searching for their perfect fashion statement piece.
Throughout Cazinc The Label’s journey with TheHypeSociety, the growth of the eCommerce side of the business has been nothing short of incredible! Continuous statistical incline, mountains of online orders, and revenue that left you in jaw-dropping awe… our strategy, Cazinc The Label’s journey.
