Energy Retailer Fetches Incredible Digital Performance

Energy giant, Sumo, chose TheHypeSociety to electrify their growth strategy and execute on marketing efforts like they’d never seen before.

Sumo Energy Barked Up The Right Tree

Sumo was after an aggressive approach that would showcase their great rates and result in high-quality leads which their last marketing agency partner was unable to achieve – the energy industry is the most competitive industry in Australia, but that doesn’t scare us.

Our team started by providing Sumo with a detailed marketing audit and strategy based on existing campaigns and previous advertising data. This strategy aimed to propel Sumo to the forefront of the market.

Campaign Goals

Awareness

As a tier 3 energy retailer playing in a very competitive and highly commoditised environment ensuring that the brand stood out was imperative to the success of the campaign.

Drive sales

Sumo Energy have a very detailed attribution model to ensure that all traffic is attributed to relevant channels. Although last click attribution was the measure of success our campaigns outperformed any campaigns that have previously been run.

Don’t Take Our Word For It

“We have worked with many agencies over the years with variable results, however we have found TheHypeSociety to be the perfect mix of strategy and execution.
Performance wise we’ve never seen numbers like we’ve experienced with this team.”

Michael Lavan – General Manager of Sales & Marketing – Sumo

Campaign Results

Awarded 'Best in Show' for their Digital Performance

Once the team at TheHypeSociety had a clear view on the campaigns that had previously been run and what the performance outcomes were of those campaigns, we were able to restructure each roadmap to each KPI and executed a digital strategy including Google Ads and Social Media advertising to ensure the Sumo brand was available for those searching for better gas, electricity and internet rates and being reminded of Sumo’s offerings through remarketing campaigns.

After only the first 3 months, Sumo energy saw incredible growth and return on their investment. Month on month, we saw increases in lead volume and conversions that would absolutely blow your mind! With the right strategy and a team that can align KPIs with the perfect channels and messaging, a brand in the most competitive market in Australia can achieve their goals.